Our Mission

What Makes Our Soft Toys Truly Sustainable?

When you adopt a recycled soft toy from The Toy Adoption Company, you're doing more than giving a cuddly friend a second chance — you're actively helping to reduce landfill waste and championing a circular economy.

Each toy rehomed means one less item destined for the rubbish heap, and one more step towards a more sustainable future.

Your choice supports a mindful way of consuming — where quality, sentiment, and environmental care go hand in hand. Together, we're proving that pre-loved can be just as magical as new — and far kinder to our planet.

  • All our stock is made entirely from recycled, donated toys once unwanted but now ready for a second chance.

    100% Reused

    All of our stock comes from 100% donated toys—each one previously unwanted, now lovingly restored and ready to be cherished once more, helping reduce waste and give every toy a second chance.

  • Our packaging is ethically sourced, environmentally friendly, and fully sustainable

    Ethically Packed

    Our packaging is ethically sourced, environmentally friendly, and fully sustainable. We do our very best to tread lightly, always staying conscious of our environmental impact.

  • For the Next Generation

    We’re thinking ahead—for the next generation, our children, and a future where sustainability matters. Every toy we rescue and rehome is a step toward a kinder, greener world they can be proud to grow up in.

Shop our Sustainable Soft Toy Collection

Whether it’s for a birthday, Christmas, baby shower, Valentine’s Day, or simply to lift someone’s spirits, a preloved soft toy from The Toy Adoption Company makes a truly thoughtful and memorable gift. Our collection includes a delightful variety of soft toys — from well-travelled teddies to whimsical bunnies, cheeky monkeys, and cuddly creatures of every kind.

Each preloved soft toy is lovingly restored and brimming with personality, charm, and history. These toys aren’t just gifts, they’re companions with stories to share and new adventures to begin. Choosing a toy with a past not only shows deep care and imagination, but it also supports sustainability and reduces waste.

At The Toy Adoption Company, we believe the world doesn't need another soft toy—it just needs to love the ones it already has.

Our mission is simple but powerful: to rescue, restore and rehome pre-loved toys, giving them a second chance to be cherished. Every toy in our care is an eco toy—adorable, sustainable, and packed with stories just waiting for their next chapter.

By adopting from The Toy Adoption Company, you're not just welcoming a soft toy into your life—you’re taking a stand for the planet. You’re saying yes to less waste, yes to thoughtful consumerism, and yes to passing on the values of kindness and sustainability to the next generation.

We use 100% donated toys, lovingly cleaned and restored, and every order is packed using recycled, ethical, and earth-friendly materials. Because caring for our world should feel just as good as cuddling a teddy.

Choose a toy with a past and a purpose.
Visit our shop to explore our range of eco-friendly, heartwarming soft toys—and join our mission to make playtime more meaningful.

Adopt Now. Help Build a Kinder, Greener Tomorrow

Our approach to sustainability is simple — give toys a second chance.

By adopting rather than discarding, we help prevent hundreds of tonnes of soft toys from ending up in landfill. In fact, every toy rehomed saves approximately 1kg of CO₂ from entering the atmosphere — small paws making a big impact.

We’re on a mission to rehome over as many eco-friendly toys as possible. More than just playthings, our toys inspire a shift in mindset — showing children and families everywhere that choosing pre-loved can be meaningful, magical, and beautifully sustainable.